Источник
BeInCrypto.com


Заголовок
Nike’s NFT and Web3 Company RTFKT to Shut Down Amid Declining Market Interest


Дата
20241202


Этим цветом    обозначаются известные системе слова и выражения,
принимавшие участие в анализе данного текста, а таким    - идентифицированные,
то есть соотнесенные с каким-либо объектом онтологической базы

============= Обработанный текст:

Nike s NFT and Web3 Company RTFKT to Shut Down Amid Declining Market Interest RTFKT, the NFT-based virtual sneaker company acquired by Nike in 2021, has announced plans to shut down its operations. This decision is likely driven by the continued decline in NFTs over the past two years. The company will end its web3 activities by January 2025. However, to preserve its legacy, RTFKT plans to launch a new website showcasing its past projects. The NFT Decline Claims Another Victim Sponsored Sponsored According to its latest announcement , RTFKT will reveal a final product drop scheduled for this month—MNLTH X featuring the Blade Drop—which it described as a symbol of its creative approach to combining digital and physical experiences. Founded in 2020, RTFKT developed products integrating game engines, NFTs, blockchain, and augmented reality. Nike acquired the company during John Donahoe s tenure as CEO, marking a notable move into digital assets and the metaverse. The acquisition aligned with broader trends in the footwear industry at the time, as brands increased their investments in digital sales and NFTs. Sponsored Sponsored However, the market for NFTs has significantly cooled since 2022. This shift, along with Nike s renewed focus on physical product innovation and strengthening relationships with wholesale partners under its new CEO, Elliott Hill, appears to have influenced the decision. “This will probably be one of the saddest stories from the NFT space. The project had so much potential to get into the hands of normies. The fact that their team never showed up to any events, to hang with the community, I guess to a degree, this was coming. It s just sad,” web3 investor and collector Rahim Mahtam wrote on X (formerly Twitter). In September 2024, Nike excluded the RTFKT logo from its brand lineup in a press release about Donahoe’s retirement, further signaling a strategic shift. More Firms are Exiting the Industry Meanwhile, Nike isn’t alone in pulling back on NFTs. Last week, Kraken announced the closure of its NFT marketplace to focus on other projects. The platform halted listing, bidding, and selling features for users. The NFT decline has continued sharply throughout 2024. Data shows that 98% of collections generated little or no trading activity , with most losing over 50% of value within days of release. Sponsored Sponsored In 2024, only 0.2% of NFT projects were profitable, which reflects an oversaturated and speculative market with limited investor gains. NFT Monthly Trading Volume from 2023 to 2024. Source: Dune However, there have been certain developments recently that sparked optimism. FIFA• Объект организация » Организации по алфавиту » Организации на Фи » ФИФА recently announced its partnership with Mythical Games to launch a new mobile NFT football• Спорт » Виды спорта » Футбол game . Meanwhile, a wallet linked to Ethereum• Экономика » Финансы » Платежные средства » Платежные системы интернета » Криптовалюта » Ethereum co-founder Vitalik Buterin• Объект человек » Персоналии по алфавиту » Персоналии на Бу » Бутерин, Виталик reportedly minted 400 Patron NFTs last month. Overall, the NFT market remains in decline. More companies might have to follow in the footsteps of RTFKT if the industry doesn’t see reviving engagement. 🎄Best crypto platforms in Europe | December 2024 eToro Explore Bitpanda Explore YouHodler Explore Coinbase Explore Margex Explore 🎄Best crypto platforms in Europe | December 2024 eToro Explore Bitpanda Explore YouHodler Explore Coinbase Explore Margex Explore 🎄Best crypto platforms in Europe | December 2024 eToro Bitpanda YouHodler Coinbase Margex Disclaimer All the information contained on our website is published in good faith and for general information purposes only. Any action the reader takes upon the information found on our website is strictly at their own risk.

============= Итог:
2,8660 ; Экономика#Финансы#Платежные средства#Платежные системы интернета
	#Криптовалюта#Ethereum#Бутерин, Виталик

2,8250 ; Спорт#Виды спорта#Футбол#ФИФА
============= Объекты:
персоналии

	Бутерин, Виталик
		
		Канадско-российский программист, сооснователь журнала Bitcoin Magazine, сооснователь проекта Ethereum
		Ethereum (2014-***)
организации

	ФИФА

============= Связи:
	Футбол # ассоциации # ФИФА